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The Launch Lab

The Launch Lab unlocked my courage. It forced me to think bigger and gave me a new level of confidence.

- ML Nichols

The first of its kind, the Launch Lab taught debut authors how to be effective marketers and advocates of their work. Called “relentlessly practical and totally motivating,” the Launch Lab attracted national attention, and guided the launch campaigns of Marjan Kamali's Together Tea, Michael Blanding's The Map Thief, and others.

Launch Lab Experts

Lynne Reeves Griffin is the author of the novels Girl Sent Away, Sea Escape, and Life Without Summer, and the nonfiction guides Let’s Talk About It: Adolescent Mental Health, and Negotiation Generation: Take Back Your Parental Authority Without Punishment. Lynne teaches family studies at Wheelock College in Boston and fiction writing at GrubStreet. Her essays and short fiction have appeared in Scholastic’s Parent & Child, The Huffington Post, and The Boston Globe, among others. For more about Lynne's work, visit

Katrin Schumann is the co-author of The Secret Power of Middle Children and Mothers Need Time-Outs, Too. She has been featured on the Today show, Talk of the Nation and in The Times, as well as other national and international media outlets. Before going freelance, she worked at NPR, where she won the Kogan Media Award. For more info, check out her website, and her GrubStreet blog series, Behind the Launch Lab: Craft & Commerce.

Selected Success Stories


Launch lab brought me together with 15 other writers in a self-promotion book camp. We were all a little scared at first, but when we emerged at the end, we were a strong, confident band of writers, ready to tell the stories of our books to the world. — Kathryn Burak

Launch Lab transformed my view of 'marketing' and 'promoting' my work by challenging me to define concrete goals not just for this book, but for my writing career, and teaching me to focus on actions that will help me attain those goals. Relentlessly practical and totally motivating. I came out energized to get to work, and with a plan to do just that. — Ron MacLean

Few adult experiences lead to thoughts such as, "I hope am friends forever with everyone in this group," but the Launch Lab was one of them. And now I know how to launch a book, too. — Ilan Mochari

The Launch Lab unlocked my courage. It forced me to think bigger and gave me a new level of confidence. I came out with an amazing support system and a group of friends I feel I've known forever. I feel incredibly lucky to have been a member of the pilot program. — ML Nichols