What Authors Rock the Social Media World?

The Muse & the Marketplace conference is just around the corner, starting on April 29. If you haven’t signed up yet, now is the time to do so! I’ll be teaching a class on How to Use Social Media for Self-Promotion Without Being Annoying and I hope that I’ll see you there.

As part of my prep for that session, I do a lot of research on what authors do a great job in the world of social media, sharing interesting content, engaging with readers and all around are fascinating to follow. Who might they be? Well, I’ll give you a little sneak peek here.

There are a few authors that always pop up on these sorts of lists. Margaret Atwood, Neil Gaiman, Paulo Coelho all come to mind. But there are a lot of others that are worth checking out. Today I’m showcasing a few that really understand the power of social. Give these authors a like or a follow and pay attention to how they use their social channels. They’re not shoving their books down the throats of their readers and begging for attention. Instead, they are interesting, fascinating, curious and fun. By the very nature of how they are in social media, they endear readers to them which in turn builds their brand and builds word of mouth, which in turn helps them to sell books. 


Alexander Chee - @alexanderchee

Celeste Ng - @pronounced_ing

Jennifer Weiner - @jenniferweiner

Allison Winn Scotch - @aswinn

Victoria (V.E.) Schwab - @veschwab


John Green

Randy Susan Meyers

Michelle Moran

Laura Morelli

Lisa See


Mark Z. Danielewski

Jon Krakauer

Catherine Lowell

Tahereh Mafi

Louise Miller

Who do you admire on social? What authors do you think are a must for other writers and readers to follow?

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About the Author

Crystal King is a 30-year marketing, social media and communications veteran, freelance writer and Pushcart-nominated poet. She is the author of the FEAST OF SORROW, about the ancient Roman gourmand, Apicius, and THE CHEF'S SECRET about the famous Renaissance chef Bartolomeo Scappi. Currently Crystal works as a social media professor for HubSpot, a leading provider of Inbound marketing software. Crystal has taught classes in writing, creativity, and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet writing center. A former co-editor of the online literary arts journal Plum Ruby Review, Crystal received her MA in Critical and Creative Thinking from UMass Boston, where she developed a series of exercises and writing prompts to help fiction writers in media res. Find her on Facebook, Twitter, Instagram, or at her website:

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by Crystal King