New Class!

Marketing for Writers Series: Personal Marketing and Publicity - Remote!

Saturday, April 17th, from 10:30am-1:30pm (EST)
Remote! (Live Zoom Meetings)
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Level: For Everyone
Adult (18+)
12 seats max

Understanding one’s marketing options as a writer is critical to career longevity. Through readings, research, lecture, and discussion, this series of seminars will explore what marketing means for authors specifically; how to work within and outside the publishers’ marketing engine; and how to connect authentically with readers.

We will brainstorm and share ideas for how each student can implement these marketing tools into their own career. Students will come away from these seminars with in-depth strategies and ideas for embarking on their own marketing journey, no matter where they are in the publishing process.

In this session we will discuss the meaning and role of publicity in promoting an author's work. This will include self publicity, e.g. one's author website, newsletter, social media accounts, press kit, promotional graphics, etc. as well as external publicity, such as book reviews, interviews, excerpts, etc. 

Check out the other sessions in the Marketing for Writers series! 

Marketing for Writers (Whether You’re Published or Not) 

Marketing for Writers Series: Audience and Platform

Marketing for Writers Series: Events: Launches, Conferences, & Working with Bookstores

This class will be hosted using live Zoom meetings! You will be able to participate in class via Zoom videoconference from wherever you’re most comfortable. All you’ll need is a laptop or a phone! About 15 minutes before your class is scheduled to begin, you'll receive an email from your instructor with a link to join the class meeting via Zoom–no need to download anything or sign up for Zoom in advance! If you have questions about remote learning, please feel free to reach out to [email protected] for more information.

For a glimpse at how remote learning works, look no further than the deep Zoom discussion of writing and literature below:

Scholarship Information

Thanks to the excellent literary citizenship of our donors, scholarships are available for all GrubStreet classes. To apply, click the gray "APPLY FOR SCHOLARSHIP" button. In order to be considered for a scholarship, you must complete your application at least one week before the start date of a class. Please await our scholarship committee's decision before registering for the class. We cannot hold spots in classes, so the sooner you apply, the better. Scholarships cannot be applied retroactively.

For more more detailed information about GrubStreet scholarships, including how to contribute to scholarship funds for other students, click here.

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Allison Pottern Hoch
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  • Lecture


  • Publishing & Promotion

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