New Class!

Build Your Own Event: A Marketing Workshop

Saturday, September 16th, from 10:30am-1:30pm
Remote (Live Zoom Meetings)
See Map
Level: For Everyone
Adult (18+)
12 seats max

The best book events make people sit up and take notice. They're engaging, interactive, and net you new readers and committed fans. That engagement begins even before you step behind the podium. This three-hour crash course focuses on the process of designing, implementing, and marketing a book event. We will cover: goals and planning, the five main event types, audience and venues, strategic scheduling, event design, pitching, marketing, and outreach. The class will include brainstorming exercises and sharing sessions, so you can get immediate feedback from the instructor and your fellow writers. You will walk away with an actionable plan and an extensive list of brainstorming ideas/event goals. This content-rich seminar works equally well for debut authors planning their first launch and veteran authors looking to refresh their marketing platform.


grubstreet Image
Allison Pottern Hoch
See Bio

Previous Students Say

  • "Inundated with Great Info"


  • Inspiration
  • Lecture
  • Q&A


  • The Novel
  • Book-Length Memoir
  • Publishing & Promotion
  • Professional Development & Skills

Commitment Level



Need a scholarship?

Learn more
Informing Through Personal Essay
read more
How to Write and Sell the Narrative Personal Essay
read more
Informing Through Personal Essay
read more