Build Your Own Event: A Marketing Workshop

The best book events make people sit up and take notice. They're engaging, interactive, and net you new readers and committed fans. That engagement begins even before you step behind the podium. This three-hour crash course focuses on the process of designing, implementing, and marketing a book event. We will cover: goals and planning, the five main event types, audience and venues, strategic scheduling, event design, pitching, marketing, and outreach. The class will include brainstorming exercises and sharing sessions, so you can get immediate feedback from the instructor and your fellow writers. You will walk away with an actionable plan and an extensive list of brainstorming ideas/event goals. This content-rich seminar works equally well for debut authors planning their first launch and veteran authors looking to refresh their marketing platform.