ARCHIVE FOR Whitney Scharer
We loved this post about good storytelling from the geniuses at Pixar. Here are a few of our favorites, but check out the full list of 22 in the link below.
#7: Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.
#10: Pull apart the stories you like. What you like in them is a part of you; you've got to recognize it before you can use it.
June 13, 2012 | Whitney Scharer
There's been lots of chatter about Amazon's new marketing ploy: For one day last weekend, they encouraged customers to go into brick-and-mortar stores and use Amazon's price-checking app to see if they could get products for less on Amazon, and then offered them $5 credits on Amazon purchases.
December 13, 2011 | Whitney Scharer
February 10, 2011 | Whitney Scharer