ARCHIVE FOR Sharon Bially

How Publicity Helps Writing Careers: A Case Study

At some point, almost every writer asks: How will publicity help my career? 

The truth is, like with so many other writer’s life issues, there is no single answer.  But there are some general scenarios that can help guide our thinking, and this past month I had the privilege of seeing an author I’ve helped live out one of the success stories we all can hope for.

February 5, 2014 | Sharon Bially

Inspiration

Why You (Really) Need a News Page on Your Web Site

By Sharon Bially

Recently I browsed over to the website of one of my dear author friends, curious to see what sort of press she’d been doing.  To my surprise, the site had a page for her bio, one for her books and another giving information about her freelance work, but absolutely nothing showing where she’d been quoted by or mentioned in the media.

When I asked her about this, her answer was, “Should it?”

February 21, 2013 | Sharon Bially

Guest Post

Why Your Publicist Should Think Like a Novelist

By Sharon Bially

It probably happens each time you sit down to write:  You have a plan, an idea of where you want your story to go.  But as soon as the words start to flow, your idea changes slightly or another one pops into your mind.  Since you’ll be obsessed with it unless you at least explore it, your plan has to change.

This is a lot like the process good publicists go through when planning and leading a campaign

January 23, 2013 | Sharon Bially

Guest Post

Marketing and the Spirit of Giving

By Sharon Bially

Marketing is about finding ways to tell people about your book so that they’ll buy it, right?

Technically, yes.  But in the unpredictable and often mysterious world of books, it turns out that one of the very best marketing tools, particularly à propos in this holiday season but equally valid year-round, is...giving.

Perhaps this is because unlike so many other products, books are social by nature

December 14, 2012 | Sharon Bially

Craft Advice

Are Reviews Worth the Effort?

Between all the buzz lately about phony rave reviews on sites like Amazon and excessively harsh ones in places like the New York Times, what’s an author who’s considering reaching out to reviewers supposed to think?

It’s a valid question. Seeking reviews means investing time and usually money.  And there are plenty of new-fangled ways to get noticed these days.  As a publicist, I revisit it often.

September 12, 2012 | Sharon Bially

Books & Reading