The 15 authors in the inaugural Grub Street Launch Lab stumbled upon one answer to this question two Saturdays ago.
Our guest, author and content czar C.C. Chapman, had just wrapped up his talk. And then he asked: "Why should I buy your book? Imagine it's just you and me, chatting, and you have to convince me."
December 10, 2012 | Ilan Mochari
Your family and friends are trying to be supportive.
But sometimes they ask questions -- "When's the book tour?" -- that just leave you shaking your head.
And all you can do is smile and explain (for the 47th time) that things don't quite work that way in 2012.
The book tour question always got me down.
Until last Friday.