ARCHIVE FOR Ethan Gilsdorf

by Ethan Gilsdorf

Is the book tour dead?

It's true that the lavish, publisher-funded, four-star hotel tour with handler, driver and copious bowls of M&Ms (green ones carefully plucked) is over. If that even existed.

Today, with publishers facing woefully depleted publicity staffs and budgets, and the culture's current focus on ebooks, the Internet and social media, one wonders if the old-fashioned reading tour is even worthwhile.

By Ethan Gilsdorf

When I write for a public venue such as this, I'm often trying to pass along some writerly trick of the trade. My ideas or advice or tips are for your benefit. My audience is you. Whoever you are.

Not this time.

This time, I'm writing as much for my benefit as yours.

See, I've just come from another harrowing session with my therapist. (Not kidding about the therapist. Every self-respecting writer should have one.)

When it comes to promoting your book, you need to think beyond the ordinary book store reading.

Really, you should think beyond the traditional book tour. Your goal is to get your book into the hands of as many potential readers as you can. But people don't find out about books only on the bookstore shelves anymore. There's the Internet, and blogs, and weirdo subcultures, and niche groups, all to tap into. It's a whole new world out there. So take advantage of it.

Jason Segel, already an actor and musician, can now add “author” to his resumé.

With Kirsten Miller, author of the Kiki Strike and Eternal Ones series, Segel, 34, has co-written a middle grade novel, Nightmares!, book one of a planned trilogy, about 12-year-old Charlie Laird who must face his fear of bad dreams to rescue his brother from the world of nightmares.

by Ethan Gilsdorf

"Being a writer is like having homework every night for the rest of your life," the screenwriter Lawrence Kasdan once said. 

Sometimes being a writer feels like that. It can be hard to stay on track, and keep doing that homework so you can get your writing projects done, when you're up against life's challenges, scheduling difficulties, and other distractions.