ARCHIVE FOR Crystal King

Gifts for the Socially Savvy Author (or Those Who Want to Be)

It's that time of the year when we're all decking the halls, turning up the holiday music and biting our nails about the perfect gifts to give. 

If you know an author with a book out or a book in the works, then chances are they are also trying to figure out how to boost their social media presence to reach more readers. Forget the coffee mugs and sharpened pencils...this year give them the gift of bettering their digital platform.

December 1, 2017 | Crystal King

The Writing Life

DIY Social Media and Blog Content for Authors

In the last few years we've seen a huge shift away from text toward visual imagery dominating social media. Sharing a text blurb isn't often enough anymore. Much of the reason for this has to do with retention. Brain Rules author John Medina tells us that "we are incredible at remembering pictures. Hear a piece of information, and three days later you'll remember 10% of it. Add a picture and you'll remember 65%." It's part of the reason that Pinterest took off and why Instagram is hot right now. But for an author whose primary ...

October 27, 2017 | Crystal King

The Writing Life

Understanding Social Media Motivation to Sell More Books

It’s the million-dollar marketing question: What motivates people to buy? That’s where human psychology comes in to help savvy authors better promote their books. A little knowledge about human behavior can make a big difference when it comes to connecting with your readers in social media.

So What Does Motivate People?

September 22, 2017 | Crystal King

The Writing Life

How Authors Can Rock Instagram

When I last wrote about Instagram for the GrubStreet blog, it was nearly three years ago. Looking back at that article is a bit of a time warp. I was making an effort to convince writers that Instagram was a good place to have a presence. Fast forward to now and while I might have to convince YOU that it's the right place to be, I don't have to convince authors as a whole

August 25, 2017 | Crystal King

The Writing Life

The Second Time Around

So you've written a novel; now what? In this series, debut author-to-be Crystal King describes the traditional publication process from start to finish: the lead-up, what to expect along the way, and how building her social media platform has made a difference. In this installment of "On the Path to Publication" Crystal talks about working on her second book in the wake of her debut novel, FEAST OF SORROW.

July 28, 2017 | Crystal King

The Writing Life