Online: Zoom

Marketing for Writers: Publicity

Friday, April 8th from 10:30am-1:30pm (EST).
Online: Zoom
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Level: For Everyone
Adult (18+)
12 seats max

Understanding one’s marketing options as a writer is critical to career longevity, whether or not you have a book contract. Through readings, research, lecture, and discussion, this series of seminars will explore what marketing means for writers specifically; how to work within and outside the publishers’ marketing engine; and how to connect authentically with readers right now.

We will brainstorm and share ideas for how each student can implement these marketing tools into their own career. Students will come away from these seminars with in-depth strategies and ideas for embarking on their own marketing journey, no matter where they are in the publishing process.

In this session we will unpack the meaning and role of publicity in promoting an author's work through the lens of both passive marketing (author website, reviews, ads, articles, press kits, etc.) and engaged marketing (social media, blog posts, newsletters, events, podcasts, etc.) Students will discuss and identify which marketing strategies will best amplify their work and design implementation plans to move forward with their ideas.

**Be sure to check out other sessions in this series: 

Marketing for Writers: Audience & Platform

Class Format

This class will take place using Zoom videoconferencing. About 15 minutes before your class is scheduled to begin, you'll receive an email from your instructor with a link to join the class meeting!

Scholarship Information

Thanks to the excellent literary citizenship of our donors, scholarships are available for all GrubStreet classes. To apply, click the gray "APPLY FOR SCHOLARSHIP" button. In order to be considered for a scholarship, you must complete your application at least one week before the start date of a class. Please await our scholarship committee's decision before registering for the class. We cannot hold spots in classes, so the sooner you apply, the better. Scholarships cannot be applied retroactively.

For more more detailed information about GrubStreet scholarships, including how to contribute to scholarship funds for other students, click here.


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Allison Pottern Hoch
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  • Lecture
  • Q&A
  • In-Class Reading
  • Class Discussion


  • Publishing & Promotion
  • Professional Development & Skills

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