Marketing for Writers: Audience & Platform

Understanding one’s marketing options as a writer is critical to career longevity. Through readings, research, lecture, and discussion, this series of seminars will explore what marketing means for authors specifically; how to work within and outside the publishers’ marketing engine; and how to connect authentically with readers.

We will brainstorm and share ideas for how each student can implement these marketing tools into their own career. Students will come away from these seminars with in-depth strategies and ideas for embarking on their own marketing journey, no matter where they are in the publishing process.

In this session, we will discuss how writers can identify their key audiences, where they can reach them, and how to keep them coming back! This includes thinking about how and where readers get their information; marketing partnerships; outreach; and networking.

**Be sure to check out other sessions in this series: 

Marketing for Writers: Publicity

Class Format

This class will take place using Zoom videoconferencing. About 15 minutes before your class is scheduled to begin, you'll receive an email from your instructor with a link to join the class meeting!

Scholarship Information

Thanks to the excellent literary citizenship of our donors, scholarships are available for all GrubStreet classes. To apply, click the gray "APPLY FOR SCHOLARSHIP" button. In order to be considered for a scholarship, you must complete your application at least one week before the start date of a class. Please await our scholarship committee's decision before registering for the class. We cannot hold spots in classes, so the sooner you apply, the better. Scholarships cannot be applied retroactively.

For more more detailed information about GrubStreet scholarships, including how to contribute to scholarship funds for other students, click here.