Marketing and Platform Building for Writers - Whether You're Published or Not

Whether you’re working on your first manuscript, have a few pieces published in literary journals, or have several book babies out in the world, you should consider how marketing fits into your trajectory as a writer. Marketing and publicity isn’t just about radio interviews and The New York Times Review of Books. It’s the process by which readers find out about you and your work. It’s the investment you make in your own identity as a writer and in the greater community of books and writers. And there’s no time like the present to inform yourself and get started.

Find out how you can employ the same creative energies that you use in your writing to marketing yourself. In this course, we will cover topics such as: press kits, social media, pitching, events, and developing marketing partnerships. We will examine marketing at the publisher, bookstore, and individual levels to analyze how community involvement – both in real life and virtually – can position you for greatness!