Guerrilla Book Promotion

Friday, June 12th, from 10:30am-1:30pm
Remote (Live Zoom Meetings)
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Level: Advanced
Adult (18+)
13 seats max

If you're about to publish a book, your publicist --- if you even have one --- will handle some of the promotional tasks. But you can do a lot on your own. In this seminar, we'll explore great ideas and best practices to design your own "thinking out of the box," DIY, guerrilla-style promotional campaign. Whether your book is fiction or nonfiction, big press or small press or self-published, this seminar will help you find ways to identify, reach, and build an audience in various potential book-buying communities. Via discussion of packet materials, short exercises, and Q&A, and the instructor's own examples of promoting his book Fantasy Freaks and Gaming Geeks, we’ll help you find idea that build on your book’s natural niche and subject matter, but also rely on your own naturals skills and strengths as a self-promoter, without busting your money or time budget. We'll discuss how to create a toolbox of publicity materials and a "mobile event kit"; how to set up your book tour (at bookstores and non-traditional venues); how to brainstorm special promotions and events; how to professionalize your “author persona”; how to establish yourself as an expert, pitch yourself to media outlets, and write tie-in op-eds and commentaries; and how to develop platform-building opportunities via speaking engagements (and possibly create ancillary income streams), among other topics. Come with questions and your own promotional ideas to share. 

Note: This course is best for writers with forthcoming books.

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Ethan Gilsdorf
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Previous Students Say

  • "Lots of Practical Tips"
  • "Inundated with Great Info"


  • Lecture
  • Q&A
  • Class Discussion


  • Publishing & Promotion

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