Freelance Essentials: Developing Your Expertise, Platform, and Niche
You've been told about building your platform to better become a recognized expert in an area—travel, parenting, allergies, Irish history, geeky culture, technology, etc.—but how do you do this? Via experiments in social media and aggressive pitching, we'll help students identify and develop a niche expertise, decide a message, and begin to pitch and write short form works to existing media outlets to bolster their platform. We'll also look at social media to see how freelancers can join the conversation about their topic and niche expertise. Over the course of this workshop, students will be required to create a blog and website and will be encouraged to develop contacts, network with other writers, and guest blog for existing websites. For advanced students who already have an idea of their area of expertise, have begun to publish, and might be trying to prepare a foundation for a possible book project.
NOTE: This class will not take place on May 28th, 2014.
Part of The Freelance Essentials Series, which teaches students the skills and craft to become working freelance journalists:
- Freelance Essentials: Freelance Writing 101
- Freelance Essentials: Developing Your Expertise, Platform, and Niche
- Freelance Essentials: Writing Killer Pitch Letters
- Freelance Essentials: Writing and Pitching the Op-Ed
- Freelance Essentials: The Ethics, Practice and Business of the Freelance Life
To learn more about instructor Ethan Gilsdorf and his teaching style, check out the short podcast with him in our GrubStreet Instructor Interview series:
Previous Students Say
- "Inundated with Great Info"
- "High-Energy Class"
- Writing Homework
- Reading Homework
- Class Discussion
- Instructor Feedback
- In-Class Writing
- Craft Lessons
- Book-Length Memoir
- Personal Essay
- Literary Journalism
- Publishing & Promotion