The last couple of months have been a little hectic for me as I prepped to launch my second novel, The Chef's Secret, out into the world. I'm probably an anomaly in the world of writers, but I actually like the whole marketing and promotion aspect of it all. But I know that's not true of every writer, so I'm going to share a few tips that may help when you are out there trying to figure out how you are going to promote your book in a world of small publishing budgets, millions of competing books and a lack of personal time.
Building a supportive network takes time and courage. Novelist Katrin Schumann argues that it’s worth starting to cultivate community early on, even if your instinct or your preference is to work alone. This post first appeared on JaneFriedman.com.
I’ve always found people who make movies to be awe-inspiring—in order to evoke a world and a story on screen, they need to work together with dozens of other professionals, from front-end people like actors and directors, to back-end people like sound editors
Katrin Schumann explores what it's really like for authors in the months before launching a new book into the marketplace.
A book launch is a prolonged, and frankly rather strange, experience. You've already been working for what seems like ages (and sometimes is ages) on a manuscript. Eons pass as you prepare that manuscript for the reality of a commercial marketplace: editing, cover design, interior design, more editing, acknowledgements, nightmares about who you've forgotten to acknowledge, and diving into promotional activities. Your book--it's themes, characters, the whole point of it--seems far away now. It's become a product, one ...
Getting ahead in the world of social media isn't easy, but it's even harder if you are doing things that self-sabotage your efforts. Here are seven things you can stop doing to help you bolster your social media efforts to find more fans and sell more books.
1. Don't be spammy in direct messages (on any channel). Don't spam people in Direct Messages with automatic replies
Asking for endorsements from established writers for your upcoming book can be a cringe-worthy endeavor. Katrin Schumann looks at how to do it right.
Does it influence you when a writer you admire endorses a book you're considering buying? For most readers, seeing killer blurbs from known names can make the difference.