Do Authors Really Need to be a "Brand"?

When I teach workshops on writing and/or publishing, I often start out by asking writers to work on the "one-liner" for their projects, whether fiction, nonfiction, or collections. I encourage them to try winnowing it down to just one line — and no, that single line can't comprise 200 words.
Usually someone will ask, sometimes a little aggressively, "Why?" The subtext is perfectly reasonable: their book or collection is too complex to be expressed in one line
Katrin Schumann
When Being a Writer Means Playing the Waiting Game

By Katrin Schumann
You may have heard, these days many writers are waiting. Waiting to hear back from their overwhelmed agents. Waiting to hear from busy publishers. Waiting for Covid to really be OVER so they can do live book events again. Waiting for inspiration becuase they're exhausted by the last year and a half. Waiting because their release dates have been moved (again).
Katrin Schumann
What to Do After Attending a Writing Conference

Writers attending conferences - like last week's The Muse & The Marketplace 2021 - tend to react to the experience in one of two ways: despair or elation.
Camp #1 is overwhelmed with information. Too much of the advice they absorbed seemed contradictory or overly complicated. They’re not sure they even like agents and editors anymore. And dammit, if all those other attendees are trying to get published, how do they stand a chance?
Katrin Schumann
Get Inspired: Time to Strategize for Writing Success

Are you finding it hard to write? We live in deeply unsettling times, and it's easy to get distracted by all that's going on in the world. Here's a brief list of ideas to jumpstart your writing and help you get out of your own head for a moment:
1) Apply to a writing contest. Years and years ago, I won a local short story prize, and it gave me the confidence I needed to keep plugging away at my writing
Katrin Schumann
Books & Reading Craft Advice New Writing The Workshop The Writing Life
What Writers Do in Times of Crisis

By Katrin Schumann
I sat down to write this post and have now written four openings and ditched them all.
What do writers need to hear in times like this? How can I be helpful to others when that which binds us--our obsessive love of words, books, writing--is overshadowed so universally by our fear of the unknown?
Do I tell you how to make lemons out of lemondade?* Do I reveal that I'm writing page after page despite the uncertainty and boredom
Katrin Schumann
Books & Reading Craft Advice New Writing The Workshop The Writing Life