For many of us book lovers, we love to keep track of books we've read and easily discover new books. We also love to talk about
June 14, 2018 | Crystal King
All too often authors use a push strategy in their social media efforts, sharing out messages to their audience without engaging with their audience at all. To do so is to ignore one of the most effective marketing tools in the marketing arsenal, the power of 1:1 conversations.
April 30, 2018 | Crystal King
There's a distinctly rebellious air about the Muse and the Marketplace Conference this year. Come April 6-8 at Boston's Park Plaza, #Muse18 presenters will be letting loose on the writing rules that have held our manuscripts hostage for far too long. To kick off the conversation ahead of the Muse weekend, this year's Muse series explores the writing, publishing, and workshop rules, conventions, and accepted norms that authors, agents, and editors at the Muse love to hate—and why they'd love to see them broken. Some presenters will also offer their own rules or conventions that ...
March 1, 2018 | Sarah Colwill-Brown
Last month Facebook implemented new changes in their ever-changing algorithm, this time with the intention to counteract a few things: unhealthy Facebook addiction and ongoing problems with Russian influencers, both brought on by passive consumption of material
February 23, 2018 | Crystal King
It's a new year and what better time to think about how you can do things differently when it comes to marketing your book online. These eighteen tips will help you put your best foot forward, right from the beginning.