5 Common Myths About Marketing Your Book… and How to Tackle Them

Grub Instructor and marketing expert Allison Hoch is here to rescue your book's promotion and publicity plans. You can catch Allison in person on Saturday, September 16th, in her one-day class, Build Your Own Event: A Marketing Workshop.

September 1, 2017 | Allison Hoch

The Writing Life

How Authors Can Rock Instagram

When I last wrote about Instagram for the GrubStreet blog, it was nearly three years ago. Looking back at that article is a bit of a time warp. I was making an effort to convince writers that Instagram was a good place to have a presence. Fast forward to now and while I might have to convince YOU that it's the right place to be, I don't have to convince authors as a whole

August 25, 2017 | Crystal King

The Writing Life

Before Your Book Launches - Promotion & Publicity

So you've written a novel; now what? In this series, debut author-to-be Crystal King describes the traditional publication process from start to finish: the lead-up, what to expect along the way, and how building her social media platform has made a difference. In this installment of "On the Path to Publication" Crystal talks about promotion & publicity.

December 30, 2016 | Crystal King

The Writing Life

Does Writing Advice Work for You?

By Katrin Schumann

Do you hole up in near seclusion like Jonathan Franzen to create your opus? Do you use social media for ideas and encouragement? Do you read fiction while you write fiction? Where do you find your inspiration and your will to carry on in spite of the self-doubt? Do you search for answers in what other fiction writers do?

Ultimately, the only thing that matters is what works for you.

December 7, 2016 | Katrin Schumann

What Really Happens When You Launch Your Book?

By Katrin Schumann

How many writers love the sales process? Raise your hands!

We all know that the process of writing a book is complex and full of surprises and leads to uncertain outcomes. But when our books come out, few of us know what to do. We don’t know what to expect or what’s expected of us, and we don’t know how to affect sales. 

Many of us dread the moment after the launch party (because let’s be honest, we all dream of that launch party—not realizing that WE are the ones who’ll foot the bill)

September 7, 2016 | Katrin Schumann