Top Four Writers' Phobias, and What to Do About Them in 2018

By Katrin Schumann

I write a lot about writers’ insecurities because for 99.9 percent of us, fear lurks behind the brave faces we put on. Depending on where we are in our careers, we may all be afraid of different types of failures, but these deep-seated anxieties rarely go away completely.

Most artists learn to live with fear—and some learn to use it to drive toward better work. I might even dare to say that if you don’t experience doubt or fear, you should be worried. Overconfidence usually doesn’t serve writers well.

January 3, 2018 | Katrin Schumann

Craft Advice Events The Writing Life

Author Newsletters--Yay or Nay?

By Katrin Schumann

Media marketing experts agree that maintaining a robust newsletter is one of the best ways for an author to build a core audience--a group of people who will be more interested and committed to you and your work than, say, that stranger lurking on twitter or the random people liking your Instagram shots.

December 6, 2017 | Katrin Schumann

Gifts for the Socially Savvy Author (or Those Who Want to Be)

It's that time of the year when we're all decking the halls, turning up the holiday music and biting our nails about the perfect gifts to give. 

If you know an author with a book out or a book in the works, then chances are they are also trying to figure out how to boost their social media presence to reach more readers. Forget the coffee mugs and sharpened pencils...this year give them the gift of bettering their digital platform.

December 1, 2017 | Crystal King

The Writing Life

DIY Social Media and Blog Content for Authors

In the last few years we've seen a huge shift away from text toward visual imagery dominating social media. Sharing a text blurb isn't often enough anymore. Much of the reason for this has to do with retention. Brain Rules author John Medina tells us that "we are incredible at remembering pictures. Hear a piece of information, and three days later you'll remember 10% of it. Add a picture and you'll remember 65%." It's part of the reason that Pinterest took off and why Instagram is hot right now. But for an author whose primary ...

October 27, 2017 | Crystal King

The Writing Life

5 Common Myths About Marketing Your Book… and How to Tackle Them

Grub Instructor and marketing expert Allison Hoch is here to rescue your book's promotion and publicity plans. You can catch Allison in person on Saturday, September 16th, in her one-day class, Build Your Own Event: A Marketing Workshop.

September 1, 2017 | Allison Hoch

The Writing Life