What’s launching your book really like?
Do you take your own advice?
My first novel, The Forgotten Hours, came out almost three months ago. While I’ve published and launched nonfiction books, this was my first experience debuting a novel. Ironically, after developing and teaching the Launch Lab along with Lynne Griffin, I’d become a bit of a book marketing expert, despite being a non-business-focused creative type. Since the Launch Lab is about helping authors promote themselves and their books in an authentic, sustainable, successful, and hopefully even enjoyable way, I was all set, right?
When we think about launching our books, we dream of doing readings (among other things like catching sight of our books in airports, and, of course, getting on bestseller lists), but in this day and age why are readings still so important to us?
By Katrin Schumann
For a new author, are readings really all they're cracked up to be?
Building a supportive network takes time and courage. Novelist Katrin Schumann argues that it’s worth starting to cultivate community early on, even if your instinct or your preference is to work alone. This post first appeared on JaneFriedman.com.
I’ve always found people who make movies to be awe-inspiring—in order to evoke a world and a story on screen, they need to work together with dozens of other professionals, from front-end people like actors and directors, to back-end people like sound editors
Katrin Schumann explores what it's really like for authors in the months before launching a new book into the marketplace.
A book launch is a prolonged, and frankly rather strange, experience. You've already been working for what seems like ages (and sometimes is ages) on a manuscript. Eons pass as you prepare that manuscript for the reality of a commercial marketplace: editing, cover design, interior design, more editing, acknowledgements, nightmares about who you've forgotten to acknowledge, and diving into promotional activities. Your book--it's themes, characters, the whole point of it--seems far away now. It's become a product, one ...