It’s the million-dollar marketing question: What motivates people to buy? That’s where human psychology comes in to help savvy authors better promote their books. A little knowledge about human behavior can make a big difference when it comes to connecting with your readers in social media.

So What Does Motivate People?

Grub Instructor and marketing expert Allison Hoch is here to rescue your book's promotion and publicity plans. You can catch Allison in person on Saturday, September 16th, in her one-day class, Build Your Own Event: A Marketing Workshop.

When I last wrote about Instagram for the GrubStreet blog, it was nearly three years ago. Looking back at that article is a bit of a time warp. I was making an effort to convince writers that Instagram was a good place to have a presence. Fast forward to now and while I might have to convince YOU that it's the right place to be, I don't have to convince authors as a whole

GrubStreet runs on coffee, printer ink, and community. This series features just some of the Grubbies who make our community strong. In this edition, meet Grub Instructor Allison Hoch. You can catch Allison in person on Saturday, September 16th, in her one-day class, Build Your Own Event: A Marketing Workshop.

By Katrin Schumann

The best advice comes from people who have been in the trenches. Battled the highs and lows, enjoyed successes and perhaps been disappointed--or delighted--by the unexpected.

I recently asked some of my writer colleagues, friends, clients and former students--all now published--for advice they wish they'd known before launching into the process. Here are the top twenty tips: