It's a new year and what better time to think about how you can do things differently when it comes to marketing your book online. These eighteen tips will help you put your best foot forward, right from the beginning. 

1. Converse more with your audience. Too many authors push material at their audience without any real engagement

By Katrin Schumann

I write a lot about writers’ insecurities because for 99.9 percent of us, fear lurks behind the brave faces we put on. Depending on where we are in our careers, we may all be afraid of different types of failures, but these deep-seated anxieties rarely go away completely.

Most artists learn to live with fear—and some learn to use it to drive toward better work. I might even dare to say that if you don’t experience doubt or fear, you should be worried. Overconfidence usually doesn’t serve writers well.

By Katrin Schumann

Media marketing experts agree that maintaining a robust newsletter is one of the best ways for an author to build a core audience--a group of people who will be more interested and committed to you and your work than, say, that stranger lurking on twitter or the random people liking your Instagram shots.

It's that time of the year when we're all decking the halls, turning up the holiday music and biting our nails about the perfect gifts to give. 

If you know an author with a book out or a book in the works, then chances are they are also trying to figure out how to boost their social media presence to reach more readers. Forget the coffee mugs and sharpened pencils...this year give them the gift of bettering their digital platform.

In the last few years we've seen a huge shift away from text toward visual imagery dominating social media. Sharing a text blurb isn't often enough anymore