Grub instructor and marketing expert Allison Hoch on why personal marketing for writers is important even before the book launch--even before the book sale, for that matter. You can catch Allison in person on Saturday, October 12th, in her one-day class, Marketing and Platform Building for Writers - Whether You're Published or Not.

Hands down, Twitter is one of the most influential networks, and it’s what I think of as the great human connector. Out of all the social media networks, Twitter gives you the best chance to reach an audience around the world. You can talk to some of the most famous and powerful people on the platform, but more importantly, you can talk directly to your readers wherever they happen to be

GrubStreet Instructor, marketing consultant, writer, and mother of two, Allison Pottern Hoch knows how important support can be to fostering a creative life. She’ll be covering this topic and more in her class Writing Like a Parent, Parenting Like a Writer on July 20th, but until then read on to learn more about grants, scholarships, residencies and more for writers who are parents.

Authors bristle at having to fit their books into neat boxes according to genre—yet the industry and readers continue to demand that we do so. Katrin Schumann explores why, and how best to find your genre.

Personally, I've found it quite challenging to figure out the genre of my novels. It seems overly simplistic to categorize my own work according to genres, and differentiating between them can be hard

It's that time of year, when we rack our brains trying to figure out our gift list. Last year I shared a list of gifts for your favorite socially savvy author (or for you, if you are aspiring to be one!)