GrubStreet Instructor, marketing consultant, writer, and mother of two, Allison Pottern Hoch knows how important support can be to fostering a creative life. She’ll be covering this topic and more in her class Writing Like a Parent, Parenting Like a Writer on July 20th, but until then read on to learn more about grants, scholarships, residencies and more for writers who are parents.
What’s launching your book really like?
Do you take your own advice?
My first novel, The Forgotten Hours, came out almost three months ago. While I’ve published and launched nonfiction books, this was my first experience debuting a novel. Ironically, after developing and teaching the Launch Lab along with Lynne Griffin, I’d become a bit of a book marketing expert, despite being a non-business-focused creative type. Since the Launch Lab is about helping authors promote themselves and their books in an authentic, sustainable, successful, and hopefully even enjoyable way, I was all set, right?
What's launching your book really like?
By Katrin Schumann
Your first event is with a panel of authors in front of a crowd of 200 people. You buy new lipstick and pray your voice doesn’t quiver.
The alarm rings at 5am. The Uber doesn’t turn up. On the road late!
Within three days of your book launch, you catch a cold and lose your voice. It's so bad that you have to postpone your big radio interview.
When we think about launching our books, we dream of doing readings (among other things like catching sight of our books in airports, and, of course, getting on bestseller lists), but in this day and age why are readings still so important to us?
By Katrin Schumann
For a new author, are readings really all they're cracked up to be?
The last couple of months have been a little hectic for me as I prepped to launch my second novel, The Chef's Secret, out into the world. I'm probably an anomaly in the world of writers, but I actually like the whole marketing and promotion aspect of it all. But I know that's not true of every writer, so I'm going to share a few tips that may help when you are out there trying to figure out how you are going to promote your book in a world of small publishing budgets, millions of competing books and a lack of personal time.