Instagram for Authors: Finding Followers Authentically

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When it comes to any social media channel, the number one question I’m asked in my day-job as a social media professor is, “How do I find more followers?” Sometimes this is followed up with another question: “Is it bad to buy followers?” Let’s unpack both of those questions. 

Crystal King

Networking Tips for Authors on Twitter

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Hands down, Twitter is one of the most influential networks, and it’s what I think of as the great human connector. Out of all the social media networks, Twitter gives you the best chance to reach an audience around the world. You can talk to some of the most famous and powerful people on the platform, but more importantly, you can talk directly to your readers wherever they happen to be

Crystal King

Grub News The Writing Life

Grants and Residencies for Writing Parents/Parenting Writers

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GrubStreet Instructor, marketing consultant, writer, and mother of two, Allison Pottern Hoch knows how important support can be to fostering a creative life. She’ll be covering this topic and more in her class Writing Like a Parent, Parenting Like a Writer on July 20th, but until then read on to learn more about grants, scholarships, residencies and more for writers who are parents.

Allison Hoch

Grub News The Writing Life

Snapshot of a Book Launch: Part 2

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What’s launching your book really like? 

 

Do you take your own advice?

My first novel, The Forgotten Hours, came out almost three months ago. While I’ve published and launched nonfiction books, this was my first experience debuting a novel. Ironically, after developing and teaching the Launch Lab along with Lynne Griffin, I’d become a bit of a book marketing expert, despite being a non-business-focused creative type. Since the Launch Lab is about helping authors promote themselves and their books in an authentic, sustainable, successful, and hopefully even enjoyable way, I was all set, right?

I ...

Katrin Schumann

Books & Reading The Writing Life

Snapshots of a Book Launch: Part 1

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What's launching your book really like? 


By Katrin Schumann

Your first event is with a panel of authors in front of a crowd of 200 people. You buy new lipstick and pray your voice doesn’t quiver.

The alarm rings at 5am. The Uber doesn’t turn up. On the road late!

Within three days of your book launch, you catch a cold and lose your voice. It's so bad that you have to postpone your big radio interview.

Katrin Schumann

Books & Reading