For many of us book lovers, we love to keep track of books we've read and easily discover new books. We also love to talk about
June 14, 2018 | Crystal King
All too often authors use a push strategy in their social media efforts, sharing out messages to their audience without engaging with their audience at all. To do so is to ignore one of the most effective marketing tools in the marketing arsenal, the power of 1:1 conversations.
April 30, 2018 | Crystal King
By Katrin Schumann
As people mill about Grub's annual conference, The Muse and the Marketplace--eyeing the crowd for famous writers, catching up with old friends, and pitching themselves and their work--and attend sessions, there are a few rooms hidden away where extrememly nervous people trickle in and out, one by one, hour after hour
March 7, 2018 | Katrin Schumann
Last month Facebook implemented new changes in their ever-changing algorithm, this time with the intention to counteract a few things: unhealthy Facebook addiction and ongoing problems with Russian influencers, both brought on by passive consumption of material
February 23, 2018 | Crystal King
It's a new year and what better time to think about how you can do things differently when it comes to marketing your book online. These eighteen tips will help you put your best foot forward, right from the beginning.