Do Authors Really Need to be a "Brand"?

When I teach workshops on writing and/or publishing, I often start out by asking writers to work on the "one-liner" for their projects, whether fiction, nonfiction, or collections. I encourage them to try winnowing it down to just one line — and no, that single line can't comprise 200 words.
Usually someone will ask, sometimes a little aggressively, "Why?" The subtext is perfectly reasonable: their book or collection is too complex to be expressed in one line
Katrin Schumann
Lit Boston: What's Happening in September?

In the September 2021 edition of "Best of Boston," we bring you our top Boston lit events this month, taking place virtually. See below for our list of local literary happenings.
Tina M. Campt presenting A Black Gaze: Artists Changing How We See
Wednesday, September 1 at 7:00 PM ET | Event Fee: $0 – $5
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Grubbie Debut: Judy Bolton-Fasman with Tova Mirvis, 9/9

Join Memoir Incubator graduate Judy Bolton-Fasman for the launch of her debut memoir, Asylum: A Memoir of Family Secrets. Judy will be joined in conversation by author Tova Mirvis. This event is free and open to all, hosted on Crowdcast. Register here.
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When Being a Writer Means Playing the Waiting Game

By Katrin Schumann
You may have heard, these days many writers are waiting. Waiting to hear back from their overwhelmed agents. Waiting to hear from busy publishers. Waiting for Covid to really be OVER so they can do live book events again. Waiting for inspiration becuase they're exhausted by the last year and a half. Waiting because their release dates have been moved (again).
Katrin Schumann
Lit Boston: What's Happening in August?

In the August 2021 edition of "Best of Boston," we bring you our top Boston lit events this month, taking place virtually. See below for our list of local literary happenings.
Peace Adzo Medie Paperback Launch, in Conversation with Alka Joshi
Tuesday, August 3rd at 6:30PM ET | Event Fee: $0
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