ARCHIVE FOR The Socially Savvy Author

It's a new year and what better time to think about how you can do things differently when it comes to marketing your book online. These eighteen tips will help you put your best foot forward, right from the beginning. 

1. Converse more with your audience. Too many authors push material at their audience without any real engagement

It's that time of the year when we're all decking the halls, turning up the holiday music and biting our nails about the perfect gifts to give. 

If you know an author with a book out or a book in the works, then chances are they are also trying to figure out how to boost their social media presence to reach more readers. Forget the coffee mugs and sharpened pencils...this year give them the gift of bettering their digital platform.

In the last few years we've seen a huge shift away from text toward visual imagery dominating social media. Sharing a text blurb isn't often enough anymore

It’s the million-dollar marketing question: What motivates people to buy? That’s where human psychology comes in to help savvy authors better promote their books. A little knowledge about human behavior can make a big difference when it comes to connecting with your readers in social media.

So What Does Motivate People?

When I last wrote about Instagram for the GrubStreet blog, it was nearly three years ago. Looking back at that article is a bit of a time warp. I was making an effort to convince writers that Instagram was a good place to have a presence. Fast forward to now and while I might have to convince YOU that it's the right place to be, I don't have to convince authors as a whole