When it comes to any social media channel, the number one question I’m asked in my day-job as a social media professor is, “How do I find more followers?” Sometimes this is followed up with another question: “Is it bad to buy followers?” Let’s unpack both of those questions.
Hands down, Twitter is one of the most influential networks, and it’s what I think of as the great human connector. Out of all the social media networks, Twitter gives you the best chance to reach an audience around the world. You can talk to some of the most famous and powerful people on the platform, but more importantly, you can talk directly to your readers wherever they happen to be
The last couple of months have been a little hectic for me as I prepped to launch my second novel, The Chef's Secret, out into the world. I'm probably an anomaly in the world of writers, but I actually like the whole marketing and promotion aspect of it all. But I know that's not true of every writer, so I'm going to share a few tips that may help when you are out there trying to figure out how you are going to promote your book in a world of small publishing budgets, millions of competing books and a lack of personal time.
It's the end of the year and the time when many of us do a little reflection. What do we want 2019 to look like? What will we do differently, do better?
I've got a book coming out in February (THE CHEF'S SECRET in case you want to help an author out) and that means a lot of promotion. Few authors have the luxury of just sitting back and letting their publisher shout about their book to the world