ARCHIVE FOR The Socially Savvy Author

How Authors Can Rock 2018 Using Social Media For Book Marketing

It's a new year and what better time to think about how you can do things differently when it comes to marketing your book online. These eighteen tips will help you put your best foot forward, right from the beginning. 

    January 26, 2018 | Crystal King

    The Writing Life

    Gifts for the Socially Savvy Author (or Those Who Want to Be)

    It's that time of the year when we're all decking the halls, turning up the holiday music and biting our nails about the perfect gifts to give. 

    If you know an author with a book out or a book in the works, then chances are they are also trying to figure out how to boost their social media presence to reach more readers. Forget the coffee mugs and sharpened pencils...this year give them the gift of bettering their digital platform.

    December 1, 2017 | Crystal King

    The Writing Life

    DIY Social Media and Blog Content for Authors

    In the last few years we've seen a huge shift away from text toward visual imagery dominating social media. Sharing a text blurb isn't often enough anymore. Much of the reason for this has to do with retention. Brain Rules author John Medina tells us that "we are incredible at remembering pictures. Hear a piece of information, and three days later you'll remember 10% of it. Add a picture and you'll remember 65%." It's part of the reason that Pinterest took off and why Instagram is hot right now. But for an author whose primary ...

    October 27, 2017 | Crystal King

    The Writing Life

    Understanding Social Media Motivation to Sell More Books

    It’s the million-dollar marketing question: What motivates people to buy? That’s where human psychology comes in to help savvy authors better promote their books. A little knowledge about human behavior can make a big difference when it comes to connecting with your readers in social media.

    So What Does Motivate People?

    September 22, 2017 | Crystal King

    The Writing Life

    How Authors Can Rock Instagram

    When I last wrote about Instagram for the GrubStreet blog, it was nearly three years ago. Looking back at that article is a bit of a time warp. I was making an effort to convince writers that Instagram was a good place to have a presence. Fast forward to now and while I might have to convince YOU that it's the right place to be, I don't have to convince authors as a whole

    August 25, 2017 | Crystal King

    The Writing Life