For many of us book lovers, we love to keep track of books we've read and easily discover new books. We also love to talk about
June 14, 2018 | Crystal King
All too often authors use a push strategy in their social media efforts, sharing out messages to their audience without engaging with their audience at all. To do so is to ignore one of the most effective marketing tools in the marketing arsenal, the power of 1:1 conversations.
April 30, 2018 | Crystal King
Last month Facebook implemented new changes in their ever-changing algorithm, this time with the intention to counteract a few things: unhealthy Facebook addiction and ongoing problems with Russian influencers, both brought on by passive consumption of material
February 23, 2018 | Crystal King
It's a new year and what better time to think about how you can do things differently when it comes to marketing your book online. These eighteen tips will help you put your best foot forward, right from the beginning.
January 26, 2018 | Crystal King
It's that time of the year when we're all decking the halls, turning up the holiday music and biting our nails about the perfect gifts to give.
If you know an author with a book out or a book in the works, then chances are they are also trying to figure out how to boost their social media presence to reach more readers. Forget the coffee mugs and sharpened pencils...this year give them the gift of bettering their digital platform.