ARCHIVE FOR Behind the Launch Lab: Craft & Commerce

What Really Happens When You Launch Your Book?

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By Katrin Schumann

How many writers love the sales process? Raise your hands!

We all know that the process of writing a book is complex and full of surprises and leads to uncertain outcomes. But when our books come out, few of us know what to do. We don’t know what to expect or what’s expected of us, and we don’t know how to affect sales. 

Many of us dread the moment after the launch party (because let’s be honest, we all dream of that launch party—not realizing that WE are the ones who’ll foot the bill)

Katrin Schumann

Warning Signs that You Landed a Bad Agent

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By Katrin Schumann

What should you expect from an agent? How will you know which is the best agent for you? What are warning signs that things are going wrong?

You can find excellent answers to these questions here and here and here.

Katrin Schumann

The Writing Life

How to Survive Submitting Your Writing to Editors

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Sharing new work is always agonizing. There's just no way around it. But here are some ideas so you survive the process:

 

1. Articulate your goal

Are you looking for deep revisions? Help with a particular issue? A pat on the back? Granular, sentence level work? Do you need someone gentle or can you handle someone who goes straight for the problem areas? It's important to articulate your goals clearly--your professional goals and your emotional needs

Katrin Schumann

Craft Advice The Writing Life

Inside an Editor’s Mind: Reading First Pages

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I used to wonder how it was possible that the first five pages of a manuscript could matter so much. Especially in fiction, when the story hasn’t yet been established, how could an editor form an intelligent opinion on the work — or the writer — without digging  deeper? It seemed unfair and shortsighted.

Then, I became a freelance editor. I realized that I was constantly making snap judgments. I had to — if I wasn’t going to end up taking on a project, it was stupid for me to spend an hour figuring that out.

Katrin Schumann

Craft Advice The Writing Life

Memories of the Muse & the Marketplace

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by Katrin Schumann

I'm going to start with a confession: I hardly wrote any notes while attending the 15th annual Muse & the Marketplace conference this past weekend. I was so immersed in the experience, so enjoying the sessions, the eager crowd of attendees, the brilliant authors, that I allowed myself to absorb it without the pressure of trying to capture it in words. So when I looked over my conference packet to put together this insightful blogpost, I found a whole lot of nothing.

Katrin Schumann

Craft Advice The Writing Life