ARCHIVE FOR Behind the Launch Lab: Craft & Commerce
Is it Time to Re-Assess Your Writing Habits?

Sometimes, as writers, we have to shake up our routines and our expectations. Katrin Schumann explores what makes writers productive and happy, and determines that change can be good.
I recently
Katrin Schumann
Tips on Getting Those Dreaded 'Blurbs' for Your Book

Asking for endorsements from established writers for your upcoming book can be a cringe-worthy endeavor. Katrin Schumann looks at how to do it right.
Does it influence you when a writer you admire endorses a book you're considering buying? For most readers, seeing killer blurbs from known names can make the difference.
Katrin Schumann
First Time Authors Share Seven Things that Surprised Them After Selling Their Books

The traditional publishing process can be full of surprises for a first-time author. Here's what a few writers publishing in 2019
We make all sorts of assumptions about what it will be like to actually become published authors for the first time
Katrin Schumann
Dealing with Copyedits: Just How Bad is the Past Perfect?

The final stages before book publication involve copyediting (and then proofreading). It's your last chance to make changes before your writing goes public. What can you do at this stage to assure your book stays true to your unique vision and style?
Every soon-to-be published writer is nervous and excited about copyedits. Will they require rewriting of beloved text
Katrin Schumann
How Much Influence do Authors Have in Designing their Book Covers?

Book covers are supposed to draw readers in and convey the gist of a book. Bottom line: they're important. But how much say do traditionally published authors actually have in their book's cover design?
We famously judge a book by its cover. Nabokov's dark and controversial book Lolita is a great example of how covers can mislead readers (see this New Yorker article)