ARCHIVE FOR Behind the Launch Lab: Craft & Commerce

Rules for Writing Good Fiction

By Katrin Schumann

In the most recent New Yorker, Teddy Wayne wrote an article called “Eight Rules for Writing Fiction.” Wayne has written three novels (one which has been optioned by HBO) and Kirkus Reviews said of him: “A spectacular stylist, Wayne is deeply empathetic toward his characters, but—brutally and brilliantly—he refuses to either defend or excuse them.” 

Katrin Schumann

Books & Reading Craft Advice The Writing Life

How to Know When to Quit Your Novel

By Katrin Schumann

Last year, I was thinking a lot about this question as it relates to writing: When is it okay to give in and give up?

Why? Because in the months before publishers began showing interest in my novel, The Forgotten Hours, I had seriously been considering changing careers and giving up writing altogether. This was a huge deal for me since I basically can’t do anything else (at least not well, and with enthusiasm).

Katrin Schumann

Books & Reading Craft Advice The Writing Life

Snapshot of a Book Launch: Part 2

What’s launching your book really like? 

 

Do you take your own advice?

My first novel, The Forgotten Hours, came out almost three months ago. While I’ve published and launched nonfiction books, this was my first experience debuting a novel. Ironically, after developing and teaching the Launch Lab along with Lynne Griffin, I’d become a bit of a book marketing expert, despite being a non-business-focused creative type. Since the Launch Lab is about helping authors promote themselves and their books in an authentic, sustainable, successful, and hopefully even enjoyable way, I was all set, right?

I ...

Katrin Schumann

Books & Reading The Writing Life

Snapshots of a Book Launch: Part 1

What's launching your book really like? 


By Katrin Schumann

Your first event is with a panel of authors in front of a crowd of 200 people. You buy new lipstick and pray your voice doesn’t quiver.

The alarm rings at 5am. The Uber doesn’t turn up. On the road late!

Within three days of your book launch, you catch a cold and lose your voice. It's so bad that you have to postpone your big radio interview.

Katrin Schumann

Books & Reading

The Truth About Book Readings

When we think about launching our books, we dream of doing readings (among other things like catching sight of our books in airports, and, of course, getting on bestseller lists), but in this day and age why are readings still so important to us?

By Katrin Schumann

For a new author, are readings really all they're cracked up to be?

Katrin Schumann

Books & Reading The Writing Life