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When a customer walks into the bookstore looking for a specific book, chances are they can tell me its title (maybe) and the color of the cover (definitely). Booksellers, by contrast, will always think of the author's last name and the publisher. Last names come to us automatically because that's how bookstores are organized - our brains are so alphabetically wired that we can navigate the fiction section blindfolded. But publishers stand out because they represent an artistic vision.
December 31, 2014 | The Brookline Booksmith

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