When it comes to promoting your book, you need to think beyond the ordinary book store reading.
Really, you should think beyond the traditional book tour. Your goal is to get your book into the hands of as many potential readers as you can. But people don't find out about books only on the bookstore shelves anymore. There's the Internet, and blogs, and weirdo subcultures, and niche groups, all to tap into. It's a whole new world out there. So take advantage of it.
March 17, 2015 | Ethan Gilsdorf
Coming up for air on the bumpy self-publishing road. Bumpy and dusty. I can finally see emerald towers glistening in the distance. I hold Émigré in my hands and think back over the journey, which started when my ninety-seven-year-old father passed away, entrusting me with his unpublished memoir. From 2000 to 2005, I contacted agents and publishing houses. My power query included a first paragraph indicating endorsement from none other than Dwight Macdonald’s wife Nancy, who financed politics, a lit mag popular in the 1940s: