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Five Reasons Why the Book Tour Is Not Dead

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by Ethan Gilsdorf

Is the book tour dead?

It's true that the lavish, publisher-funded, four-star hotel tour with handler, driver and copious bowls of M&Ms (green ones carefully plucked) is over. If that even existed.

Today, with publishers facing woefully depleted publicity staffs and budgets, and the culture's current focus on ebooks, the Internet and social media, one wonders if the old-fashioned reading tour is even worthwhile.

June 9, 2015 | Ethan Gilsdorf

Craft Advice Secret

Promoting Your Book Beyond the Bookstore

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When it comes to promoting your book, you need to think beyond the ordinary book store reading.

Really, you should think beyond the traditional book tour. Your goal is to get your book into the hands of as many potential readers as you can. But people don't find out about books only on the bookstore shelves anymore. There's the Internet, and blogs, and weirdo subcultures, and niche groups, all to tap into. It's a whole new world out there. So take advantage of it.

March 17, 2015 | Ethan Gilsdorf

Craft Advice Secret Self-Publishing

Five tips to get that op-ed out of your head and into the headlines

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By Ethan Gilsdorf

[Another entry in the monthly column, The Freelance Life, by Ethan Gilsdorf, about the trials, tribulations, triumphs --- and tips to share --- along the path to becoming a freelance writer.]

Everyone has an opinion. Everyone has an ax to grind.

At least that’s my experience. It’s natural to want to express your point of view about something—the plight of the Red Sox, the disaster that is health care, the evils of social media—and get up on that soapbox to tell the world.

April 15, 2014 | Ethan Gilsdorf

monthly columnists Secret

Slaying Genre: Ghost Season

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It’s almost that time. Next week, we stuff ourselves to bursting and look toward the flash and familial insanity that ends the year with an overabundance of tinsel, torn wrapping paper, and midnight champagne toasts. For many of us, it feels bittersweet, especially because this time of year is so haunted with the people, places, and expectations we’ve left behind (or have left us behind).

November 21, 2013 | KL Pereira

Inspiration Secret The Writing Life weekly columns

Schmoozing: The Writing Biz's Dirty Secret

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by Ethan Gilsdorf

[Another entry in the new monthly column, The Freelance Life, by Ethan Gilsdorf, about the trials, tribulations, triumphs --- and tips to share --- along the path to becoming a freelance writer.]

I am, at my core, an introvert. Socializing is not in my DNA. I never been particularly good at talking to strangers. This whole cocktail party persona is something I've had to work on.

October 16, 2013 | Ethan Gilsdorf

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