The Launch Lab

The first of its kind, the Launch Lab taught debut authors how to be effective marketers and advocates of their work. Called “relentlessly practical and totally motivating,” the Launch Lab attracted national attention, and guided the launch campaigns of Marjan Kamali's Together Tea, Michael Blanding's The Map Thief, and others. 


Are you a debut author preparing to launch your book? Get one-on-one coaching from the designers of the Launch Lab, media-savvy book launch experts Lynne Griffin and Katrin Schumann. Click here to find out how

Launch Lab Experts

Lynne Reeves Griffin is the author of the novels Girl Sent AwaySea Escape, and Life Without Summer, and the nonfiction guides Let’s Talk About It: Adolescent Mental Health, and Negotiation GenerationTake Back Your Parental Authority Without Punishment. Lynne teaches family studies at Wheelock College in Boston and fiction writing at GrubStreet. Her essays and short fiction have appeared in Scholastic’s Parent & Child, The Huffington Post, and The Boston Globe, among others. For more about Lynne's work, visit

Katrin Schumann is the co-author of The Secret Power of Middle Children and Mothers Need Time-Outs, Too. She has been featured on the Today show, Talk of the Nation and in The Times, as well as other national and international media outlets. Before going freelance, she worked at NPR, where she won the Kogan Media Award. For more info, check out her website, and her GrubStreet blog series,Behind the Launch Lab: Craft & Commerce.

Selected Success Stories

Annie Weatherwax's All We Had. 

Film rights optioned by actress Katie Holmes.

Michael Blanding's The Map Thief. 

Reviewed in the Wall Street Journal.

Marjan Kamali's Together Tea.

Finalist for the Massachusetts Book Award. Shortlisted for the Chautauqua Prize in Fiction, Target Emerging Author, and Boston's NPR Good Reads for the Summer. Translated into 5 languages.

Ron MacLean's Headlong.

Featured in a 19-city national book tour. Became Small Press Distribution's #1 bestseller for Fall 2013 and Small Press Pick for October 2013. Won the 2014 Indie Book Award for Best Mystery.


Kathryn Burak

"Launch lab brought me together with 15 other writers in a self-promotion book camp. We were all a little scared at first, but when we emerged at the end, we were a strong, confident band of writers, ready to tell the stories of our books to the world." 

Ron MacLean

"Launch Lab transformed my view of 'marketing' and 'promoting' my work by challenging me to define concrete goals not just for this book, but for my writing career, and teaching me to focus on actions that will help me attain those goals. Relentlessly practical and totally motivating. I came out energized to get to work, and with a plan to do just that." 

Ilan Mochari

"Few adult experiences lead to thoughts such as, "I hope am friends forever with everyone in this group," but the Launch Lab was one of them. And now I know how to launch a book, too."

Maria Mutch

"The Launch Lab was such an incredibly full and supportive experience. Instead of feeling like I've been launched into space, I feel like I have solid ground." 

ML Nichols

"The Launch Lab unlocked my courage. It forced me to think bigger and gave me a new level of confidence. I came out with an amazing support system and a group of friends I feel I've known forever. I feel incredibly lucky to have been a member of the pilot program."

To work with the Launch Lab Experts one-on-one, check out the Book Launch Coaching page for rates and services. Click here to get started!

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